Dystra

Dystra is a marketing and branding campaign for the fictitious company Dynamic Strategies Incorporated. The prompt given was to rebrand a company that makes mobility chairs for individuals in their 30’s whose annual income is between $80,000 to $100,000. I chose concept chairs that feel ultra modern and paired them with succinct, but elegant copy. I created an original logo, a yearly brochure that would be found in doctors offices and rehabilitation clinics, an editorial piece that would be covered in the New Yorker, stationery, and a social media platform that includes sites like Facebook, Tumblr, and Instagram that would integrate customer submitted photos and reviews along with weekly company updates.